Natalia Petrova - Building Confidence in Event Coordination

Natalia relocated from Moscow to Dubai to pursue a career in event management. She had strong organisational skills but needed to understand UAE client expectations and service culture. She joined PURE Essentials and PURE Experience to gain the confidence and structure to manage events independently. During her training, Natalia learned about cross-cultural communication, event flow, and high-end service standards. She implemented these lessons immediately in her role, planning a corporate gala that received exceptional feedback from guests and management. Within six months, she was promoted to Senior Events Coordinator.